Toyota – “Toyota for You!” campaign

Brief: Image campaign through direct communication, for increasing the notoriety & sales of Toyota Yaris and Toyots Auris car models.

Action: With the prior approval of 100 companies, 2 Toyota cars (Yaris and Auris) were sent (together with sales consultants) on the day agreed at the companies, for employees to benefit of individual sessions of test drive. At the end of the day all the employees received a card, which offered them a special discount at the acquisition.