Takko Press Event in Vulcan Value Center

Brief: The event strengthen the relationship between Takko, one of the most powerful European fashion retailer, and the Romanian mass media representatives. The new fall collection was a good opportunity to meet with the journalists for the first time in one of our stores. The event took place in September 2014, in Vulcan Value Center, a new and trendy location.

Action: In purpose of socializing, the press event was full of entertaining moments and stylish news.  At the entrance our  guests, fashion editors from the most popular Romanian magazines could take some pictures with an inspirational speech bubble at their choice. Afterwards it followed a fashion show to the delight of our bloggers and fashion journalists. In order to win accessories, the girls participated at Takko Fashion Hunt. Inside the store, there were hidden 20 inspiring quotes. Those that would find one of the quotes would have the opportunity to chose their favorite accessory. During the event, there was a great atmosphere entertained by the one and only Vasile Calofir, one of the greatest Romanian actors. His humor and acting talent were the life of the event and offered to the girls some memorable moments. It was a perfect morning at the beginning of September.