Petrom & Michelin – “Win a full set of tires every day!” co-op campaign

Brief: Why not unite two similar interests in a great campaign? For the first time More than Pub facilitated a co-op between the two giants. And that because sales & awareness interests of both companies targeted the same consumers… why not create a synergy and attract via both complementary forces client’s attention and money?

Action: For 45 days, starting end of Oct till middle of Dec 2010, every Petrom client fueling his / her car with a minimal quantity of gas, received a coupon. After filling in all their personal contact data, a daily lucky draw organized in the daily wining stations (based on a random selection made by a special software application) generated 45 winners, which received their tires, according to their car needs. 5 million coupons produced and Radio campaign aired. And I’m sure these two brand will work together in the future also!