Mercedes Benz – Original spare parts for independent services

Brief: Considering the crisis and the decrease of car sales, Mercedes Benz Romania came with a smart strategy – to sell original parts to independent services also, not only to their dealers.

Action: To ~700 independent services were sent a nominal letter via email, followed by telemarketing. Simple & effective.

Results: 59% were interested and half of them met the sales team! And the cost of the campaign was the cost of only 2 spare parts set.