Launching Astra Poistovna in Slovakia

Brief: Launching Astra Asigurari brunch in Bratislava was our challenge. The event consisted in a press conference and a lunch for both media representatives and key business persons from Slovakia.

Action: Our main purpose was to create the connection between the Romanian people and the Slovak people considering that the base of every business is represented by humans and values. So we’ve put on the national Romanian and Slovak costumes and we’ve welcomed guests with the Romanian traditional plum brandy, muffins and salt. These were the best ingredients for achieving the perfect atmosphere which enabled guests to relax, want to know our client better and enjoy the event’s proceedings. The results regarding our media relations work were great, managing to gather a large number of journalists and to have a very good media coverage.