HP & Altex – “Low ink, low prices!” campaign

Brief: How to increase sales with a price promotion?

Action: We doubled it! How: an ordinary discount was guaranteed no matter when & where in Altex network. Facebook campaign & special placement on high affinity websites brought high visibility and traffic increase through web banners. 6 months campaign with sequential flights. An online photo contest invited people to send their best pictures with the theme “Life full of color” – 10 winners received the last Inkjet HP printers. As a novelty, 50% of the first declared winners lied about the authenticity of their pictures… that eager were to win the printer… in the end the right winners got the prize.