Homeycomb

Brief:Generate traffic and sales on Homeycomb website, depending on the weekly promotions or special days discounts all over the year (Easter, Summer, Christmas).
Action:We’ve used a wide database of approximately 13000 companies. Mechanism: Sending a weekly newsletter with the promotions of the week, followed by telemarketing. For encouraging registration on the website and sales, we’ve implemented a gift campaign for subscribers that placed their first online order. Gifts consisted in a shopping voucher.

Results:Website registration results were impressive: 64,19% of the prospects are members of Homeycomb online shopping club. Overall sales were also outstanding!