Cometex – “Bucovina” campaign

Brief: A small mall in Suceava, but centrally located. Target: generate awareness, traffic & sales increase during various occasions during the year (Easter, Summer, Christmas)

Action: Under the pressure of small budget & fast implementation we came up with “Bulina” saga translated in various promotions: “Ia-ti bulina de la Bucovina” (Summer 2009) / “Bulina se intoarce” (Christmas 2009) / “Ce a fost prima? Oul sau bulina?” (Easter 2010) / “Canta si impodobeste cu bulina bradul de la Bucovina!” (Christmas 2010). Huge awareness, super sales, satisfied tenants!