Bookfest – the 5th edition of the book fair

Brief: To create the strategy and implement the PR campaign, to establish media partnerships, to invite all high schools and universities, to do all the creative work (over 100 jobs), to update & maintain the website, to sign contracts & supervise the music bands and actors involved and to organize de 5 days event, also assisting the Spanish guests (Spain being the invited country for this edition). And many more…

Action: Within only 26 working days we had at pur disposal for this well known book fair event, second as importance, we wrote so many PR articles that we generated over 600 press insertions (TV & Radio spots and Print ad not included here…) in total Rate Card value of over 400.000 euro. And we brought sponsorships in value of 20.000 euro. Publishers said it was the best promoted edition ever.