Bayer – “Bepanthol” campaign

Brief: communicate brand benefits to mothers

Action: through a smart PR & online communication we created buzz around the Bepanthol contests in print, online and social media: Mamica de azi, Baby.ro and Electrofun.ro, where 60 Bepanthol Baby products were offered to winners voted for the best pictures with their babies having a bath. Over 150 mentioning of the brand were made in online media, gathering over 20.000 euro Rate Card. The first 3 mothers got a professional photo session and an album for their precious too.