Bayer – Redoxon

Brief: How to convince highly educated mothers about the effectiveness of Redoxon for their children?

Action: We targeted 100 companies asking them about the no of mothers within the company. Then we sent to everyone of them an envelope with a letter signed by mothers in Bayer, samples of Redoxon and a small wood photo frame (to have a photo of their child with them, at the office).

Results: Nice feedbacks on Bayer’s email and for sure a better image & KOL influence. With repercussions on sales for sure.