Altex – Launch in Craiova

Brief: A launching event for the second Altex store, both formal and with high impact for clients, VIP’s and journalists in Craiova.

Action: The launching event was divided in 2 parts: one which targeted the press, the authorities and the Business Partners and the other one targeting the inhabitants of Craiova city. The press conference & cocktail had as concept “the cadet of Altex family” and as MC Emil Mitrache. For the audience delight, the two actors from the “familia Multemedia” TV Spot were present at the event performing live their funny moments. In the evening we organized a big concert in front of the new Altex store for the people in Craiova. Proconsul and Elena Gheorghe provided the incendiary atmosphere on a very cold weather.