ActiveWatch – “An accesible city for people” March

Brief: The march took place on 19th of July and it was dedicated to the rights of pedestrians in Bucharest, where the walking infrastructure is very poor. The march was organized by ActiveWatch, OPTAR and ONPHR. As the PR agency for the march, our attributions were to spread the news and to plan and implement additional BTL actions.

Action: We started by writing and disseminating the press release announcing the march. The highlight of the press release was the experiment conducted by the organizers, which revealed the problems that a person in wheelchair has to face for crossing the intersection of University Square, due to the lack of public space accessibility. We also promoted the march and the experiment via web banners, social media and news. Another BTL awareness and teaser action took place on the underground, where 3 persons in wheelchairs were “Heroes for one day” and invited people to come to the march. Journalists were invited to this action and they interviewed the “heroes”. The action was filmed and we’ve made a short movie, with the soundtrack “Heroes” by David Bowie.